Guru Tips For Facebook Marketers:

Study.  Study.  Study. I cannot say it enough.  Study other peoples ads on Facebook.  You will start to notice that some ads have been running for a long time.  These ads are the ones that are successful.  You do not have to reinvent the wheel.  Follow the success that is already proven.  Study the landing pages that those ads link to, you will start to see why those landing pages are effective.  Study the titles and body content of the ad.  Again, this is marketing in its finest.  You must analyze competitors and you must analyze what is successful.  If you pay attention to all the ads you will begin to see what is working and what is not.

Read. Read about what others are doing in the internet marketing world.  You are likely to come across some valuable tips that I do not even know myself.  Although Copeac, Paydotcom, and Click2Sell are great for Facebook marketing; there are other programs that are great as well (those are just the ones that I am successful with right now).  You can become an affiliate of almost any company on the internet.  If there is something that you think people will buy, then find a company that sells it and write the company an e-mail and ask if they have an affiliate program (most likely they do).  You can then market that product or service on Facebook with your unique affiliate URL.  That is what it is all about – finding what people want and then supplying it to them.  Just make sure that your commissions will be high enough to cover your advertising expenses.  Like I said before, if you are making more than you are spending, then you are doing it right.  Give it time though—you may think an offer is no good after only running an ad for one day, but it may need a few days to show profitability—or it may need a new landing page.  Just remember:  People are consumers.  They will consume if the offer is attractive.

Analyze. Find out who the target market is for a product or service that you want to promote.  A great place to get demographic information for any website is QuantCast.com.  Go to QuantCast.com and type in the URL of the websites’ sales page that you are going to promote and you can find out exactly who has been to that website in the past, which is a good indicator of who would like the information in the present.  The information gathered from QuantCast is a great way to better target your Facebook ads.  (This is a tip that I recently learned and I love it!)

Final Notes

Supply and Demand is what makes the world tick.  If you are a supplier, you make money.  If you are a demander, you spend money.  Which would you rather be?  Good Luck in all your Facebook marketing ventures!  Be creative and stay positive, you will succeed!

Do Not Get Discouraged

Remember, be creative with your Facebook ad creation.  Think about what would make you click the ad if you were the targeted consumer.  But most importantly, do not give up!  Become a marketing professional and you will easily make hundreds of dollars a week with from the Facebook ad platform.

I started with absolutely zero experience and definitely did not have a resource like this blog to teach me how to make money online.  Honestly it was hard work for me to become successful on Facebook, but I am proof that it can and does work.  If you are serious about making money on Facebook then will have saved yourself a lot of time by reading this blog many times.

If you follow my techniques you will succeed, hands down.  If I could do it without any help, then you can definitely do it with my help.  It took me weeks to get my first conversion, but I did not give up because I knew that it was possible to make good money on Facebook with just a little practice and experience.

While pursuing how to make money on Facebook, I searched the web to find help… to find something that would teach me the way to make money on Facebook.  I could find nothing that would teach me.  That is why I have created this blog, so that I may be able to help anyone that is willing to learn the process to make money on Facebook.  I truly want you to succeed on Facebook, and you will if you do not give up!

Remember: This is a business.  You have to treat it like a business to be successful.  It does not mean that you have to spend every waking hour for it to work, but you do need to experiment to find what does and does not work.  After a little practice, you will not have to spend more than an hour a week on Facebook if you do not want to.  When you do find that perfect ad you can just sit back and let the money roll in because all the hungry consumers are eating your ad up.

This is where the money is made!

Making money on Facebook requires creating ads that grab attention and make the ad viewer want to click.  You want clicks! But not only do you want clicks, you want good, relevant clicks.

Let’s make some Facebook ads:

• Login to Facebook and click on “Ads and Pages” under “Applications

• Click “Create an Ad”

• On this page enter the URL of your landing page (can be the domain that you bought or your unique affiliate link) that you want to advertise on Facebook.

• On this page you can choose the audience for your ad.  You will probably want to create multiple ads with different audiences in order compare which ads are converting better.
  

  With this example you can see that I have targeted females between the ages of 18 to 35 that like: exercising, working out, running, and dieting. There are 738,840 females that meet this description! This ad will be shown on their Facebook pages and may convert into money when they click the ad.

• Now, you must be creative with your ad Title and ad Body. Ask yourself what makes you click ads?
  

  This is a possible ad for the targeted group of females.  You would want to try different pictures and different ad content to see which ad performs the best. Remember:  continually test!

• Set your daily budget and you are done. Your ad will now be displayed on hundreds of thousands of Facebook user’s pages. Tip: I recommend being charged by PPC ads, but I occasionally run CPM (pay per 1000 impressions) ads.

Effective Facebook Ads Overview

Now that you are signed up for the affiliate networks or CPA networks that offer high commission products and services, it is time to start creating Facebook ads that convert and make you loads of money.

You obviously want to create ads that encourage people to click your ad and potentially buy or sign up for whatever you are promoting. I know you are thinking, “That is obvious… Aren’t you going to tell me the techniques?” Of course I am!  I am going to walk you through the process of creating and placing effective ads. But, that is not all. You can not only create an ad and expect to make piles of money; you must experiment with multiple variations of an ad so that you can gauge which ad will convert clicks into conversions most efficiently.

Notice that I have said experiment, because that is what you have to do to make money from Facebook ads.  As I have said before, do not get discouraged.  It really takes time to find the right combinations of ads and offers; you will if you do not give up!  I promise if you keep experimenting you will make the money that you are searching for—do not give up if your first time does not turn you into a Facebook marketing millionaire.  You must continually check your click-through-rates, conversion rates, and other statistics to narrow down on great converting offers.

Let me summarize: Making money on Facebook is a three-step process.

1. Find a great converting product/service that people are likely interested in on an affiliate network (Copeac, Paydotcom, Click2Sell. )

2. Create (or have one made) an effective landing page that makes people want to convert on the offer that you are promoting.  (Remember that you do not always have to have a landing page.  However, a great landing page will increase conversions)

3. Create an effective, targeted ad campaign on Facebook Ads. (Which we will learn next)

Domains and Hosting For Landing Pages

Now that you have a great landing page, you will need a very cheap domain name and a web host for your landing pages.  If you are not experienced with web hosting and uploading a webpage to a host then usually the graphic designer that designed your landing page will gladly help you upload the webpage to your web server. 

IMPORTANT: If you do need someone to upload the page to your server then you will need the domain name and hosting first so that whoever does upload it for you will know which domain to point to the landing page.  You can get cheap domain names and web hosting from a domain registrar such as,  Godaddy (quick tip: do not fall into the trap that Godaddy is sure to offer you with your domain purchase—they will try to sale you all types of extras that you do not need—you only need a cheap domain name for your landing page).  Godaddy has excellent customer service and will help you with any problem that you may have.

I know all of this probably sounds overwhelming, but I promise that it is something that you can learn.  And remember that creating landing pages to improve conversions is something that you can do later… This is just a tip for you to know about in the future.  It will pay off when you start making a lot of money on Facebook.  You can still make money from Facebook ads without a custom landing page, so do not freak out if you are getting lost in the talk about landing pages… you will understand later after you get more experience, I promise.

Landing Page Example

Below is an example of a great landing:

The URL for the landing page below is www.ljumpi.com, but when someone clicks “Try it Free” they are directed to the affiliate page that looks very similar, but the URL is different-> it is the affiliate URL that is provided by Copeac or any other affiliate network.

Above: The landing page.  Notice how it does not ask for any personal information.  The URL for this page is www.ljumpi.com.  When you click the “Try it Free” button you will go to the page below which is a different URL.

The Money Page:

Above:  This is the page that will make you money when someone enters their personal information to try this product for free.  Notice how similar it looks to the landing page above.  But, it is a totally different webpage with a totally different URL-> this page would have your affiliate link so that you get paid a commission.

Landing Page Success

A landing page is the page that a customer will land on once they click your carefully crafted Facebook ad.  On some offers it is crucial to have a great landing page in order to improve conversion rates.  Facebook does not allow a landing page to ask a person for personal information (name, address, email…) unless it is for an e-commerce transaction and also the ad must clearly state that a product or service is being sold.  For this reason, you have to get creative (creativity is never a bad thing, it helps your conversion rates).

Some offers that you will find in Copeac (or other CPA networks) will have landing pages that Facebook does not allow.  So you must be creative to get around Facebook’s advertising guidelines (tweak here, tweak there and you will get your ad approved).

The best thing to do is have a professional graphic artist to make you an awesome landing page that will convert like crazy.  I use ScriptLance for all my landing pages.  With ScriptLance you can easily create a landing page project and have experienced graphic artists bid on your project so that you will get a very good price for your landing page (I usually do not pay more than $30 for my landing pages—that is definitely worth it because you will use that landing page for as long as your ad is making you money).

I know that you are thinking, “I have to spend some money!”  No.  You do not have to do this all the time.  Sometimes the company will provide you with a great landing page absolutely free… you just have to ask your affiliate manager if the advertiser supplies landing pages(remember, this is a guru tip—you may decide to do this later).

This is a simple process.  You just provide the winning bidder on your ScriptLance project with your affiliate link of the product or service that you are going to promote and the design artist will create a landing page that resembles the page of the link that you provided them.

Example Time

Now, let’s do an example using the offer from Paydotcom.com above:

Let’s say you have a daily ad budget of $25.  Also, we know that you get paid a commission of $14.98 for every conversion, therefore you know you need at least 2 conversions to make a profit (2x $14.98= $29.96 – $25= $4.96 profit).  You might want to pull out your calculator to do the math.

Can you answer these questions:

1. What is the most you should spend per ad click if the conversion rate is 2% (meaning that on average 2 people out of 100 will convert)?
   

   Answer:  29 cents. The reason:  with a 2% conversion rate you will need 50 clicks for 1 conversion (or 100 clicks for 2 conversions).  Since you are paid $14.98 per conversion, you should not spend more than 14.98/50= .2996 or 29 cents per click.  (This would allow you to break even… so you should set your cost per click at less than 29 cents to make a profit)  Also, remember that this is just an example, in real life, conversion rates change all the time, so therefore, you could still make a profit if your cost per click was 29 cents and the conversion rate moved to 4%.

2. What is your return on your investment (ROI) if you make 3 conversions and the daily budget is $25?
   

   Answer:  79.76%! (Try making that in the stock market).  The reason:  3 conversions x $14.98= $44.94 in revenue.  $44.94- $25 budget= $19.94 in profit.  Profit divided by Budget gives the ROI…so, 19.94/25= .7976 or 79.76% return on investment!
   

Find More Affiliate Products To Promote

Another great place to find products with high commissions to promote is Paydotcom.  You need to register as an affiliate (completely free) and search the marketplace to find thousands of great products that convert really well.

You can promote any of the products or services simply by clicking “Promote” under any item in the marketplace.  You will then receive your own unique Uniform Resource Locator (URL) (your affiliate link) for each product you decide to promote.  Every time someone buys a product through your unique URL you will receive a commission.

The image below shows how you can tell what your commission will be on a product in Paydotcom.  You can see that this offer pays 50% of $29.95… so a $14.98 commission.  With Paydotcom you can track all your statistics just as you can with Copeac.

Another place that I get great offers to promote on Facebook is Click2Sell which is similar to Paydotcom (again, you will want to register as an affiliate—absolutely free).  You can search thousands of quality products that convert really well.  Again you will want to keep up with your statistics so that you can compare which products are converting profitably.

Another idea to find offers to promote on Facebook are dating websites.  Dating websites are typically harder to get through Facebook’s advertising guidelines, but they do really well once you do get them through.  Here are some dating sites that you might want to think about promoting by targeting men:

> SinglesNet (publishers.singlesnet.com/register)

> Mate1 (mate1.com/affiliates)

> True (true-affiliates.com)

Finding Offers To Promote

There are a number of companies that will give you access to a ton of very valuable affiliate offers.  These affiliate offers are commonly called CPA offers and will range from pay per sale (you get paid a commission when someone buys a product) to pay per lead (you get paid a commission when someone signs up for a free trial or enters their personal information into a form… this generates a lead for the company).

The company that I currently get my CPA offers to promote on Facebook is called Copeac.  With Copeac you will have immediate access to thousands of high paying products or services to promote in many different categories.  You will need to sign up with Copeac (or any other CPA Network) to gain access to these offers (it is free of course).

Within the Copeac interface you are able to generate your very own unique link (this is commonly referred to as your affiliate link) to an offer so that you are able to track all your statistics (such as your conversion rate) on all the affiliate offers you are promoting.  You will be able to see exactly how many people have clicked your ad and exactly how many people have converted (bought the product or filled out their personal information) on your ad.

Statistics are very valuable because you will want to compare different offers so that you will be able to find the offer that is getting the best conversion rate (conversions/clicks).  Once you find that highly converting offer, then you are ready to kick up the budget in Facebook and start generating a lot of extra money!